The Kentucky Derby is the world’s most iconic horse race, known for its history and tradition. For the 151st Kentucky Derby, the logo was inspired by the Twin Spires—using the two 1's in “151” to echo their shape—paired with an elegant font to complete the number. The result was a timeless, refined, and versatile logo used across embroidery, glassware, apparel, broadcast, and more. It became a unifying visual across event touchpoints and was featured throughout the official Kentucky Derby shop.