Brookfield Zoo Chicago Rebrand

Brookfield Zoo Chicago is home to 450 species of animals and is the largest zoo in Chicagoland. In 2024, the Zoo celebrated its 90th year and marked the occasion with a complete rebrand that included a new logo system, uniforms, wayfinding, merch and more.

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DESIGNER ERIKA PARK

CREATIVE DIRECTOR ADAM VON OHLEN

COPYWRITER AARON BONSIGNORE

LOGO ANIMATION WARREN RUDD

EDITOR HALEY HOLZ

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