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150th Kentucky Derby
The 150th running of the Kentucky Derby, the world's most prestigious horse race, will take place in 2024. To celebrate its illustrious history and build anticipation, we created a landing page featuring a countdown, hero animation, and an interactive map with new premium seating areas. The work also includes social assets and custom illustration patterns to be used on merchandise.
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BRAND + UI DESIGNER, ILLUSTRATOR ERIKA PARK
CREATIVE DIRECTOR ADAM VON OHLEN
LOGO DESIGN BRAD DEMAREA, ERIKA PARK
COPYWRITERS BILL LINDSEY, NICOLE MULLINS
EDITORS ELIZABETH CHITJIAN, STEVEN SUMMERS