150th Kentucky Derby

The 150th running of the Kentucky Derby, the world's most prestigious horse race, will take place in 2024. To celebrate its illustrious history and build anticipation, we created a landing page featuring a countdown, hero animation, and an interactive map with new premium seating areas. The work also includes social assets and custom illustration patterns to be used on merchandise.

BRAND + UI DESIGNER, ILLUSTRATOR ERIKA PARK

CREATIVE DIRECTOR ADAM VON OHLEN

LOGO DESIGN BRAD DEMAREA, ERIKA PARK

COPYWRITERS BILL LINDSEY, NICOLE MULLINS

EDITORS ELIZABETH CHITJIAN, STEVEN SUMMERS

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